THE NEW NORMAL

COVID RESPONSE

Dear Impact Hub Family,

Our world is defined by community. We are connected and interdependent despite the fallacy of difference used to justify othering. The Corona Virus pandemic has confirmed that we are all…wait for it…human.
The pandemic does not, as we often do, discriminate; princes, presidents, paupers–the entire homo-sapien community has been affected. There is no safe haven, and because we are so global, if we do not eradicate the virus in one place, it will re-emerge everywhere. It is insidious. It knows no borders, or superficial differences such as ethnicity. It follows then that despite our perceived differences, in order to fight this scourge successfully and build a better world, we must do it together. The entire community should respond to eradicate the virus and mitigate its effects on our lives.

Working together as a unit to survive this pandemic and discover new ways of being is critical. We should all contribute to the present to support those who need it most, those for whom a lockdown means no food as they live hand to mouth. However, as we diligently work on the present, we must also focus on the immediate future, to recover from the socio-economic hits that have already cost people so much. Small businesses have shut down and systems have collapsed, the need for innovation and a social impact ecosystem including small businesses, government and international organisations has never been greater. We need to jointly invest in the next steps for the good of all and collaboratively rebuild our world and our lives. This is a call for Ubunthu where social innovation is going to be at the center of our new world. Let’s get to work!
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